Back in 2013 when Bangkok got shutdown from political events, politician was split into two sides and leaded to city chaotic.  Every social media was filled with hate speech, stress, hopeless, and hate voices on the situation.

 

Thai Life Insurance believe there’s an opportunity to turn city around and bring back optimistic by telling good stories happened in Thai society through Social media, the most effective platforms Thai people post to express their personality or event real experiences, makes their social space active. 

We create ‘Thai Good Stories เรื่องดีๆ มีได้ทุกวัน’ bring up good stories from real people in video format by chosen simple but emotional stories from ordinary people like a Garbage Woman’s son who’s study in high school, the boy who play music on streets begging for money.  The boy got ignored from people or see them as a poor kid who’s never been seen on their good side. Video shown the good stories which presenting in emotional aspect of life that full of hope and love to each other. Their stories can refresh people’s perspective on bad stories they found every day and try to find “There are good stories hiding around them”

 

To amplify this concept, we create platform that anyone can share their good stories. Stories that got chosen will be promoted as Thai Good Stories of the day with co-operate illustrators.