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Cheers Selection
Client : Cheers Beer
Advertising Agency : Brands for Humans (Asia)
Associate Creative Director : Ratee Ngarmniyom
The campaign was supported by online with 3 videos supporting the origin story of the brands, and why our craft beer stripped away the 'nonsense' of craft beer talk and focused on great ingredients and flavors that everyone could embrace. This video campaign was supported by online ads, social content and on-premise promotion. All done in local style and more than a touch of humor.
The launch has been a massive success – with many outlets sold out and second run of bottling and distribution under way. The product and our campaign has tapped into a new market for craft beer – a mass audience who appreciated the taste of flavors of a craft beer without the pretension and the high price tag the goes along with it!
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