Sansiri – Green Living Designed Home
Advertising Agency : Greenery
Creative Director : Ratee Ngarmniyom
“The Heart of Green.”
A story of sustainability told by the little boy who lives it.
Turning Machinery Concerns into Music — and Music into Opportunity.
A data-driven music marketing campaign transforming agricultural worries into wealth.
Case in short :
Sustainability told through the eyes of a child.
เล่าความยั่งยืน ผ่านสายตาของเด็กชายตัวเล็ก ๆ คนหนึ่ง
To communicate the idea of “Sansiri Green Living Designed Home” — a home built on care for health, comfort, and the planet — the campaign turned complex architectural details into a simple, heartfelt story.
Through the innocent curiosity of a young boy, audiences discover that sustainability isn’t just design — it’s emotion, warmth, and the quiet presence of “Green” in every corner of the home.
เพื่อสื่อแนวคิด “บ้านที่ออกแบบด้วยหัวใจแห่งความยั่งยืน” แคมเปญนี้ถ่ายทอดแนวคิดซับซ้อนของสถาปัตยกรรมและนวัตกรรมแห่งความยั่งยืนให้เข้าใจง่ายและเข้าถึงใจ ผ่านมุมมองของเด็กชายที่พาผู้ชมสำรวจทุกมุมของบ้าน จากอากาศบริสุทธิ์ พื้นที่สีเขียว วัสดุรักษ์โลก ไปจนถึงพลังงานสะอาด
เมื่อเรื่องราวดำเนินไป ผู้ชมค่อย ๆ รู้ว่า เด็กชายคนนั้นไม่ใช่แค่ลูกเจ้าของบ้าน — แต่คือ “จิตวิญญาณแห่งความยั่งยืน” ที่มีชีวิตอยู่ในบ้านหลังนี้.
Challenge
Sansiri aimed to communicate the essence of sustainable home design — a complex idea built on detailed architectural and environmental innovations — under the concept “Sansiri Green Living Designed Home.”
The challenge was to transform a message rich with information into something emotionally engaging, easy to grasp, and memorable, while seamlessly integrating all four pillars of Sansiri’s sustainable living philosophy.
Insight
While sustainability has become a buzzword, most people still perceive it as complex, expensive, or distant from daily life.
For many homeowners, “green design” feels like something for the future — not something they can feel today.
To truly connect, Sansiri needed to show that sustainability isn’t a trend or technology; it’s a feeling of care that can be experienced in every breath, every shade of green, and every detail of home design.
Idea
“See the world of sustainable living through the wonder of a child.”
We chose to tell the story through the gentle curiosity of a young boy,
who guides the audience through every thoughtful detail of his home —
a home designed with care for health, comfort, and the planet.
Through his eyes, viewers gradually discover that sustainability isn’t about grand gestures, but about small, human touches that make everyday life better.
And as the film comes full circle, audiences realize that the boy isn’t just the homeowner’s son — he represents the spirit of “Green” itself — the living soul quietly present in every corner of this sustainable home.
Communication Design
The storytelling distilled Sansiri’s sustainability philosophy into four easy-to-understand themes:
Execution
The film portrays sustainability with warmth and simplicity — blending rational detail with emotional storytelling.
Every feature of the home is revealed naturally through the boy’s interaction,
making the information seamless, tactile, and full of heart.
The campaign expanded beyond the film with:
Social and digital rollouts on YouTube, Facebook, Instagram, and TikTok to drive awareness.
Owned-channel content that educated audiences about sustainable living through relatable, bite-sized storytelling.
Publisher spin-offs amplifying the Green Living Designed Home concept through real voices and lifestyle narratives.
Impact
Simplified a complex sustainability narrative into a story that’s accessible and emotionally engaging.
Strengthened Sansiri’s positioning as a brand that communicates sustainability with human warmth.
Sparked positive organic response and sharing across platforms for its charm, clarity, and relatability.