NIVEA
Advertising Agency : Publicis One Touch
Creative Director : Ratee Ngarmniyom

At Publicis One Touch (2020–2021), I served as Creative Director for FMCG brands like NIVEA, managing campaigns for key products such as Sunscreen, Cleansing water and Cleansing foam.
 

I led the entire creative process, from ideation to production, including focus group research, cinematic TVC mock-ups, and overseeing production through to the launch of TVCs. My approach highlighted product effectiveness, ensuring consumers could easily understand and confidently choose the products. All campaigns adhered to advertising regulations, balancing strong messaging with compliance to drive both brand recognition and sales growth.